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2023WorkplaceCharlotte, NC

Vanguard HQ

A workplace identity program that gives each floor a distinct sense of place while preserving a consistent executive-level finish.

Client

Vanguard Financial

Material

Frosted acrylic, walnut, stainless returns

Scale

11 floors / 4 brand moments

Timeline

2023

The Challenge

The headquarters required stronger orientation and more memorable brand moments without making the office feel like a showroom.

Our Solution

We used restrained material contrasts, dimensional letterforms, and editorial wall graphics to create branded moments that also aid navigation.

Project Gallery

Visual highlights

Deliverables

What we delivered

Workplace graphicsFloor identity systemDonor wallRoom identificationBrand guidelines

Execution Process

How we brought it to life

01

Brand workshop

Collaborative sessions to define floor identities and visual language.

02

Floor concepts

Designing distinct color/material palettes for each floor.

03

Shop drawings

Detailed fabrication drawings for all custom elements.

04

Weekend installation

Installation completed during off-hours to avoid disruption.