Apex Tower
A full-building wayfinding and identity system for a high-traffic commercial tower, designed to make every transition from street arrival to tenant floor feel calm, premium, and exact.
Client
Apex Properties
Material
Oxidized steel, etched glass, warm LED
Scale
37 floors / 184 sign points
Timeline
2026
The Challenge
The tower needed to guide visitors across a dense lobby, elevator bank, amenity level, and multi-tenant office floors without adding visual noise to a restrained architectural interior.
Our Solution
We built a layered system of monolithic directories, edge-lit floor identifiers, and low-profile room markers using oxidized steel, soft LED halos, and a strict typographic grid.
Project Gallery
Visual highlights
Deliverables
What we delivered
Execution Process
How we brought it to life
Site audit
On-site evaluation of structural conditions, sightlines, and existing infrastructure.
Material prototyping
Physical samples and finish testing under real lighting conditions.
Fabrication
Precision manufacturing with strict tolerance controls and quality checks.Marine-grade materials with concealed fastener engineering.
Night installation
After-hours deployment to minimize disruption to building operations.