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2025Interior BrandingChicago, IL

Lumina Mall

A retail identity system that brings clarity and visual rhythm to a large shopping destination while supporting frequent tenant changes.

Client

Lumina Retail Group

Material

Powder-coated aluminum, acrylic, digital directory glass

Scale

5 concourses / 72 tenant portals

Timeline

2025

The Challenge

The client needed signage that could absorb seasonal retail updates and still feel integrated with a newly renovated interior environment.

Our Solution

We created modular tenant markers, floating directory plinths, and high-contrast zone graphics that simplify circulation without competing with storefronts.

Project Gallery

Visual highlights

Deliverables

What we delivered

Retail identity standardsDigital directory surroundsTenant blade signsParking connection graphicsMaintenance guide

Execution Process

How we brought it to life

01

Journey mapping

Tracing visitor paths to identify decision points and navigation friction.

02

Prototype review

Stakeholder sign-off on full-scale mockups before production.

03

Batch fabrication

Coordinated production run across all tenant portals for consistency.

04

Phased install

Rolled out by zone to keep the mall operational during installation.